Strategy that works in the age of AI.
AI can write you a strategy in seconds. It sounds convincing, and it's usually wrong, because the model doesn't know your company. In three live sessions, two of Europe's most experienced strategy thinkers show you how to make real strategic choices, and how to use AI without outsourcing your thinking to it.
Your AI can write a strategy. It can't make one.
Organisations are buying AI tools faster than ever. Leadership teams use them to draft plans, analyse markets and prepare board papers. The output reads well. It's structured, confident and fast.
But strategy is not a document. It's a set of hard choices about where to play, how to win and what to stop doing. A language model doesn't know your customers, your capabilities or the trade-offs your competitors are making. Without strategic knowledge behind the prompt, AI simply produces a poor strategy more quickly.
- Your strategy deck looks different every year, but the business doesn't.
- Everyone agrees with the plan, and nobody changes what they do.
- You're using AI in the strategy process, but you're not sure you trust the result.
- Digital disruption is moving faster than your planning cycle.
"AI without strategic knowledge gives you a fluent but poor strategy. The model doesn't know your business."
Em. Prof. Bob de WitSharper thinking. Better decisions.
This is not a course about prompts or tools. It's about the strategic judgement that makes any tool useful.
A clear process
A practical way to design strategy that your team can actually follow, from challenge to choices to action.
A test for quality
How to tell a real strategy from a well-formatted deck, including the ones AI writes for you.
The AI shift, explained
What AI and digitalisation are doing to industries, business models and competitive advantage.
Where AI belongs
Where AI strengthens your strategy work, and where human judgement must stay in charge.
Three live sessions. One coherent journey.
One session per month, 90 minutes each, with room for your questions. Each session works on its own, and together they build a complete way of thinking.
How to make strategy that works
Most strategies fail long before execution. Marc shares the structured approach he has used with leadership teams worldwide to design strategy that holds up under pressure.
- Why most strategy is really planning, and what to do instead
- From strategic challenge to clear, deliberate choices
- How to stress-test a strategy before you commit resources
What AI and digitalisation do to strategy
Bob has spent decades researching how digital technology reshapes businesses, industries and countries. In this session he shows what is changing now, and what it means for your strategic choices.
- How AI shifts value across industries and business models
- Which sources of advantage erode, and which become more valuable
- The strategic questions every leadership team should be asking now
The conversation: strategy that works in the age of AI
Two strategy thinkers, two perspectives, one live conversation. Bob and Marc bring the first two sessions together and take on your real questions about strategy, leadership and AI.
- Where Bob and Marc agree, and where they don't
- Applying both lenses to real challenges from participants
- Live Q&A
Learn from people who shaped the field.
Em. Prof. Bob de Wit
- Author of Strategy: An International Perspective, used at universities and business schools in more than 70 countries
- Founder of Strategy Works and chairman of Cooperative Society 4.0
Dr. Marc Sniukas
- 20+ years helping leadership teams design and execute strategy
- Has worked with organisations such as BMW, De Beers, Deloitte, HSBC and SAP
- Author of The Art of Opportunity (Wiley)
- Creator of the Better Strategy OS
Built for the people who set direction.
This series is for you if you are
- A CEO, founder or business owner
- A member of a leadership or management team
- Responsible for strategy, digital or transformation
- A non-executive director or board member
- A consultant who advises leaders on strategy
This series is not for you if you want
- A technical course on AI tools or prompting
- Ready-made templates without the thinking behind them
- Recorded content only, without live interaction
Join the full series, or bring your team.
All prices exclude VAT.
- 1 live session of 90 minutes
- Live Q&A
- Replay for 30 days
- The other two sessions
- All 3 live sessions (4.5 hours)
- Live Q&A in every session
- Replays for 30 days
- €400 less than booking sessions separately
- 3 seats for all 3 sessions
- One shared language for strategy
- Replays for 30 days
- One invoice for your organisation
Team of 10 or more, or an in-company session? Get in touch
Good to know
What if I can't attend a session live?
Every session is recorded. You can watch the replay for 30 days. You'll get the most out of it live, though, because that's where you can ask Bob and Marc your own questions.
How do I join?
The sessions run on WebinarGeek in your browser. No download or account needed. After booking you'll receive a confirmation and a personal link by email, plus reminders before each session.
Do I need technical knowledge of AI?
No. This series is about strategy and leadership, not about tools. If you make or approve strategic decisions, you have everything you need.
Can I start with one session and upgrade later?
Yes. Book a single session, and if you want the rest of the series, get in touch. We'll deduct what you've already paid.
Will I receive an invoice?
Yes. You'll automatically receive an invoice with VAT for your administration. You can add your company name and VAT number when you check out.
What language is the series in?
All sessions are in English.
AI will make average strategy easy. Make sure yours isn't average.
Three live sessions with Em. Prof. Bob de Wit and Dr. Marc Sniukas. Live, online and in English, with room for your questions.
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